employee communications : cultivating success

Why employee communications? Because we enjoy the unique challenges posed by employee audiences and because we’re good at it.  Over the years our staff members have worked with a number of major employers with locations all around the world. We have discovered that there are very few firms who like doing internal communications as much as we do. Most public relations firms focus their energies on “landing the big interview” in a national newspaper or television show. We leave such work to the media experts. And large consulting firms tend to focus their efforts on providing “money maker” services like benefits consulting or recruitment. We leave this work to the MBAs. Our team is light on industry jargon and heavy on action. All we do, every day, is focus on solving our client’s internal communications challenges. Our employee communications solutions time and time again, have cultivated success for some of the world’s largest employers. In delivering these results, The Juniper Group places an emphasis on four areas of employee communications:

 

employee communications solutions

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A number of programs developed by our team members have been recognized by our peers with honors and awards. But more importantly, our projects have generated outstanding results for our clients. Some of our employee communications programs have included:

  • Creating a program to roll-out a new corporate Brand to employees of a $5.5 billion MRO (Maintenance, Repair, and Overhaul) company
  •  Launching a new vision and mission within a 2,000-employee automotive electronics facility
  • Developing pre- and post-merger communications for employees at the third largest stainless steel company in the world
  • Repackaging an “off-the-shelf” hiring program to reinforce the culture and positioning of a $4 billion automotive powertrain components manufacturer
  • Developing communications to support employees before, during, and after relocation to a new technical center for a global automotive OEM
  • Creating a message from the president – in just five days and in three languages – each and every month for more than four years for an automotive drivetrain manufacturer with employees in four different countries
  • Performing focus groups with employees of a newly acquired automotive electronics facility to determine the plant’s best communications practices moving forward

 

strategic planning and consultation

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Because of our founder’s strength and background in strategic planning and consult – the basic blueprint for a client’s employee communications needs – we place an emphasis on big picture planning. We deliver a project or program that is in line with your company’s overall goals while addressing the needs of your target audience. Our strategic planning and consultation services include:

  • Communications audit
  • Employee/internal communications plans
  • Cultural, leadership, and organizational alignment
  • Vision/mission development and roll-out
  • Change management consultation and training
  • Leadership competency development
  • Performance excellence consultation
  • Teambuilding and conflict resolution
  • Brand roll-out programs
  • Merger communications campaigns

 

needs assessment and measurement

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Most of our programs begin with some sort of needs assessment or formal measurement. The resources devoted to these tasks help to ensure that the materials and the messages we are creating for your employees will be on target and understood.
Our needs assessment and measurement services include:

  • Informal one-on-one interviews
  • Focus group facilitation
  • Development of custom questionnaires and facilitation guides
  • Survey design and layout
  • On-line/electronic survey distribution and tabulation
  • Printed survey distribution and tabulation
  • Research analysis and summary reports

 

training & development

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By offering training as part of our services, we help our clients ensure that the messages created for your employees are being appropriately delivered to your employees. Our training & development services include:

  • Course design
  • Curriculum development
  • Production of training materials
  • Training facilitators
  • Program evaluation

Our training delivery mechanisms include:

  • Self study
  • Manuals, job aides, etc.
  • Instructor-led seminars
  • Multimedia
  • Interactive distance learning

 

creative execution

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Our team of writers and designers has experience with all forms of employee and internal communications. We can coordinate all aspects of project development from positioning platforms to final proofreading, and from interviews with senior leadership to html files. Our creative execution services include:

  • Brand positioning
  • Executive/leadership communications
  • Employee publications
  • Employee recognition materials
  • Policy and procedure handbooks
  • Training manuals
  • Recruitment materials
  • Orientation materials
  • Performance review/appraisal materials
  • Program logo development
  • Multimedia presentations
  • Intranet site architecture, content, design