PLANNERS

PLANNERS.

The Juniper Group was founded by a marketing communications strategist, so planning and strategy drive all that we do. We start by performing a diagnostic on your communications needs—called client immersion. Audience segments. The competition. Objectives and budget. We take all these into consideration when crafting a communications plan. We identify the right solutions to help achieve your goals. And we implement those solutions in words and images. Since 1997, we have been creating well thought out, carefully executed, and financially justified communications solutions.

PLANNING SERVICES

Strategic marketing communications planning Strategic employee communications planning Media planning and placement Crisis communications planning Media relations (PR) planning Communications audit Industry trends research Web analytics Surveys Focus groups

WRITERS.

Our clients provide complex goods and services. Our writers are vessels of knowledge, with a deep understanding of these goods and services. Whether it’s writing a press release, web post, e-newsletter, white paper, or executive speech, we know the jargon and acronyms of your industry and can hold our own in interviews with your engineers and senior leaders. We start with a value statement and positioning platform, supported by nomenclature that represents your brand. Then the words and messages begin to flow…

WRITING AND EDITORIAL

Newsletters: more than 30 newsletters a year Industry articles White papers and webinars Executive letters and speeches Websites Books and publications: We edited the first (and second) edition of a book about the fundamentals of all-wheel-drive. Applications for the coveted automotive PACE awards More about PACEMore about WHITE PAPERS

WRITERS

DESIGNERS

DESIGNERS.

Our team of graphic designers and web programmers are adept at capturing your brand’s visual essence in a new logo, highlighting the culture in photographs, or keeping a quarterly newsletter fresh and modern. We engage our team of creative designers, writers, developers, and programmers to deliver the varied tactics in our strategic plan. In all our creative thinking and doing, we are constantly aware of the fact that our clients are businesses, meant to achieve profits.

DESIGN AND BRANDING

Corporate identity and branding Logo development Newsletters and e-publications Trade journal and website advertising Corporate and product literature Website design and content Search engine optimization Tradeshow and exhibit designs Motion graphics, video, and animation Photography and photo art direction

BELIEVERS.

At The Juniper Group, we believe manufacturing is alive and well in North America. We report on it every quarter in newsletters we produce for our automotive clients. We capture it on the web pages and posts for our oil & gas clients. We see it in action on photo shoots for our metals clients. We believe long-term relationships are built on a deep understanding of your business; an eagerness to respond quickly & anticipate needs; and professionalism in providing clear, concise, and compelling words & visuals.

OUR PHILOSOPHY

It's the process, not just the product. Working with our team is an easy experience. It's why most clients have been with us for decades. Always have a Plan B. We are experienced and agile, so making adjustments on the fly comes naturally, and benefits our clients. Don't take "no" for an answer. Whether it's asking a magazine editor for a deadline extension or negotiating a lower printing price, we go the extra mile. We make our clients' problems go away. You had a problem, that's why you came to us. We find solutions—without creating more problems in the process. Do what you say you're going to do. When we make a commitment we stick to it. Our word is our bond.

BELIEVERS